A strategic plan for your branding, website, and business

A professional refresh for your branding, website, and marketing

Eliminate confusion - connect with customers - grow your business

 
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hey - you - wearing all the hats!

Looking objectively at your business can sometimes feel like you’re inside a water bottle and trying to read the label. You’re so close to your business, it’s hard to explain simply what you do and know where to put your energy.

 
 
 

“People don’t buy goods and services, they buy relations, stories, and magic.”

-Seth Godin

 
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You don’t have to do it all.

Spend your precious time using YOUR unique gifts.

Working with me will give you the clarity you need to look objectively at your business so we can create a strategic game plan to make your dream business a reality.

Let me take some things off your plate.

My offerings include brand strategy, brand identity design (logo, fonts, colors & more), and website design. See my services here.

I use storytelling, design, and psychology to create a solid foundation for your brand and website that gets potential customers to trust you and inspires them to take action.

Are you ready to…

  • Make your business look as professional as the product or service you provide

  • Have a beautiful, cohesive brand

  • Have a website that evokes action and creates sales

  • Better understand your customer and how to find and serve them

  • Feel confident and proud talking about your business

 

Let’s get started.

 
 

Are you a venue owner?

Do you spend all your time responding to emails answering the same questions over and over? Do you give countless venue tours that result in few bookings?

Click the link below to download my free guide

5 things to add to your website in order to Send less emails, prime your leads & book more weddings.

 
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HEY, I’M SHELBY!

In 2016, I left my job with a dream to start a business and absolutely no plan.

I didn’t make money right away, and I quickly realized that although I spent four years in college learning how to be a designer, now I needed to learn how to run a business.

Over two years, I worked hard and grew my wedding design business to support me. But once I got there, I was burnt out, lonely, and miserable.

After much introspection, I realized that what I really loved doing was working with other businesses, hearing their story, and helping them grow.

Now, I use brand design and strategy to help business owners design their dream business, life, and legacy.

 

 

 

“My true passion is sharing my knowledge and skills with other business owners so they can focus on sharing their unique gifts with the world.”

- Shelby Smeltzer

 

Click below to learn more about me and my journey in design and business.

 
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Services

 

Every business is unique and in a different stage on their journey. The first step when working with me is a free consultation call to determine which of my services would best fit your needs.

 
 
 

Brand Strategy

Understand your audience

Clarify your messaging

Identify your mission

Understand your competition

Brand DEsign

Classic, elegant logos

A defined personality for your brand

Colors, fonts, patterns, & textures

A professional representation

Web Design

Evokes action and creates sales

Clear layout and messaging

Easy to navigate

Responsive on all devices

 

1. Discovery

get to know you and your business.

2. Strategy

We diagnose the problems and identify a plan.

3. Execution

a beautiful, cohesive brand that results in sales and business growth.

 

Ready to get started?

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kind words from past clients

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Crafted Concept

company Start-Up

Logo Design & Branding

 

“I’ve worked with other designers and can say with 100% honesty/confidence that you’re the one who took the ideas out of my brain and turned them into something tangible.”

“I LOVE the whole branding concept and the finished products! I’ve worked with other designers and can say with 100% honesty/confidence that you’re the one who took the ideas out of my brain and turned them into something tangible. Your designs are amazingly creative and beautiful, totally unique and reflective of my business, my vision. I love knowing you, working with you and can’t wait to recommend you to everyone for their branding needs!” 

-Melissa Shaw

Owner/Event Planner of MK Social & Owner of Crafted Concept

 
 
responsive-advisors

Responsive Advisors

Company Start-Up

Brand Strategy | Logo & Branding Design | Website Design | Copywriting | Presentation Template Design

 

“Shelby worked very closely with me to understand me, my company, and my ideal clients … She was a pleasure to work with and I highly recommend her.”

Shelby worked very closely with me to understand me, my company, and my ideal clients. She first created a logo when I started the business. As my company grew and I realized the need to improve the definition of our brand, I went to Shelby again. She creatively designed a brand board from which she also designed marketing materials like our new website and proposal template. She was a pleasure to work with and I highly recommend her.

- Robert Pieper - CEO of Responsive Advisors

 
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Chelsea Matson Photography

company Rebrand

Brand Strategy | Logo & Branding Design

 

“After telling her a little bit about my business and where I was hoping to go, she had immediate, tangible suggestions for me…She was also great about organizing my thoughts into something that made sense and a simple clean brand logo.”

I am so happy that Shelby and I connected. Through our initial phone conversations, she had a wealth of knowledge to share. After telling her a little bit about my business and where I was hoping to go, she had immediate, tangible suggestions for me. The process of working through design with her was easy, and she was incredibly patient with my questions and indecisiveness. She was also great about organizing my thoughts into something that made sense and a simple clean brand logo. I am excited to continue to work with Shelby and all of the knowledge she has.

- Chelsea Matson - Wedding & Lifestyle Photographer

 

 

ready to get started?