Entrepreneur Productivity Hacks - How to Prime Your Day for Success

Most people decide to leave their 9 to 5 and be entrepreneurs because they want freedom and flexibility. However, very often entrepreneurs end up working MORE than 8 hours a day.

If you want to be a successful entrepreneur, but also want more free-time, it means making your ‘work’ hours as productive as possible. Productivity and success has a lot to do with creating disciplined routines and daily habits to keep you on track and high-functioning every day. Here are my six best tips for how I increase my daily productivity and why each is important.

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Shelby SmeltzerComment
An Illustrated Guide - Does your logo suck? - How to identify good and bad logo design

If you’re not the artistic type it can be hard to differentiate what’s good and not good design. Maybe you’re considering hiring a designer. How do you know if the designer you’re hiring is good or not? Well, there are basic design principles and across the board faux-pas that you can look out for when deciding if a designer’s portfolio is noteworthy or not, and if your logo sucks and could use an update. Here are seven examples of common logo design mistakes that you should be sure to avoid.

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Shelby Smeltzer
What is a brand?

A brand is not your product or service. A brand is not your logo. A brand is what you stand for - what you and your company as a whole believe in. It’s a promise to your customer, your reputation - the way you make your customer feel. A brand provides a reason, aside from price, for a customer to choose your product or service over another.

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Shelby Smeltzer
10 Questions To Ask Yourself Before Rebranding

Often rebranding encourages businesses to jump right into the visuals and aesthetics of the brand. However, the first steps of a rebrand should always start with your ‘why’. In this blog post, I have outlined 10 important questions to ask yourself before starting a business rebrand. Also included is a free printable download so you can print out these questions and spend some time answering them thoughtfully.

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Shelby Made It Business Changes

I’ve spent years designing unique, personalized stationery for couples getting married; designing custom lettering signage, table numbers, and scripting guest names on anything from marble tiles to apples. When I considered what I loved most about my work and process, I found that what brought me the most joy was telling a person’s story through visual arts.

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Shelby Smeltzer