10 Questions To Ask Yourself Before Rebranding


Often rebranding encourages businesses to jump right into the visuals and aesthetics of the brand. However, as I did with Chelsea, the first steps of a rebrand should always start with your ‘why’. What’s the purpose of your business? Who are you hoping to help? Why are you passionate about helping those people?

Here, I have outlined 10 important questions to ask yourself before rebranding. Find time for a cozy night in because you’re going to fill up an entire journal answering these 10 thought-provoking questions. Don’t let your ideas stop at the pages; I challenge you to take action on 3 things from that list this MONTH! When we genuinely connect to ourselves first, we attract our clients tenfold.

As Seth Godin says, “People don’t buy goods and services, they buy relations, stories, and magic.”

It can be scary to take on alone so let’s jump in together. Not much for reading? Join me on YouTube for a video dive-in instead with the link below!

1. What is your motivation to want to rebrand?

Maybe you’re hoping to book more clients or raise prices and work less. Are you finding that your business is growing and you are ready to attract a new type of client? These are all great signs that you may be ready to reinvest in your image this year.

2. How would a rebrand change your business?

This is incredibly exciting! When you shake things up, new opportunities find their way to you. How would a rebrand change how you work in the business? Maybe you want to be taken more seriously in your market or a shift in priorities has come up for you.

3. What are you promoting or selling? What problem are you solving for your customer?

Try and come up with one clear sentence and define that fully for your business. It seems like a simple thing, but it can make a huge impact to have clarity when speaking to your customers.

4. If you could be known for ONE thing in your business, what would it be?

Maybe it’s building a community, educating, or being innovative and groundbreaking! What is the IMPACT you want to leave or ripple out in your industry?

5. What makes your service or business unique/different/better than your competition?

Are you more reliable, or faster, or less expensive? Write down your top three competitors and how your offering is different from theirs. If you don’t feel connected to your offerings or only offer them because ‘everyone does’, this will resonate. It’s okay to be unique! Your customers will thank you for it.

6. How do you want your client to feel during and after working with you?

Imagine what they would write in a Google review. For a little extra stretch, pretend to write one yourself, imagining you are your own customer. What would you want someone to say about their experience? What would they tell their family or friend?

7. Who are you looking to impress?

Think beyond potential clients. Is there another company you’re hoping to partner with? Or someone you could benefit from and help them in the process? Write down your dream list and contact one this month - you can do this!

8. Who are your profitable clients? Why do they buy from you?

What makes them feel comfortable spending money with you? It typically comes down to know, like and trust. How can you enhance the areas of your business that are already working?

9. Is there a type of client you’re not currently attracting?

Create a profile about your current clients and your ideal clients. How are these lists different? Why aren’t you reaching them? Are they seeing you, but aren’t connecting with you for some reason? What’s holding them back? Sometimes it’s a disconnect in messaging, or it could be a matter of making something easier for your potential client.

10. What values drive your business? Why do you do what you do?

Why do you wake up in the morning and do what you do? How can you reflect this in your marketing with clients?


There is something so incredibly powerful about being able to authentically connect with others and that can start with a rebrand. Maybe you grew out of your first ever business logo or you’ve realized you want to attract the luxury client vs budget client. Whatever your gut reason is, listen to your intuition because it’s never wrong.

Sign up for my email list below to receive a FREE printable guide outlining all of these questions. Pin it up on your fridge, above the coffee maker or your day planner where you’ll see it and feel inspired to think bigger in your business!


I am BEYOND excited to help business owners tell their stories and this is just the first step.

Let’s hear what steps you’re taking or what came up for you. Share with me in the comments!